Privacy Policy
Home with Arlena
Effective Date: Jan 1st, 2026
IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA
Home with Arlena ("we," "us," or "our") does not share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct mortgage and home financing services. All text messaging originator opt-in data is kept strictly confidential and is used only to support your relationship with us.
1. Information We Collect
We collect the following types of information:
Personal Information:
• Name, email address, phone number, physical address
• Financial and application details you provide when you request a quote, apply for a loan, or ask for mortgage guidance
• Payment or billing information when applicable
• Opt-in records and timestamps for all communication channels (SMS, email, etc.)
Non-Personal Information:
• IP address, browser type, device information
• Website usage patterns and analytics
• Cookies and similar technologies
Customer Communication:
• Records of inquiries and service requests
• Appointment details and preferences
• Service history, notes from consultations, and feedback
2. How We Use Your Information
We use collected data for:
• Providing, evaluating, and improving our mortgage and home financing services
• Processing applications, quotes, and any related transactions
• Communicating with you about your inquiries, appointments, loan options, and important updates
• Sending educational content related to homeownership and financing when you have consented
• Enhancing website functionality and user experience
• Ensuring security, fraud prevention, and compliance with applicable lending and consumer protection laws
• Maintaining records of your communication preferences and consent
3. SMS Messaging & Compliance
Text Message Program Terms & Conditions
By opting into our SMS messaging services, you agree to receive text messages related to our services, including:
• Appointment reminders and scheduling updates
• Application status updates and document reminders
• Customer support and service-related messages
• Occasional educational or promotional messages about mortgage options or homeownership, when you have given specific consent
Opt-In & Consent:
• You will only receive SMS messages if you have explicitly opted in (for example, by submitting a form, checking a box, or texting a keyword to our number)
• We maintain timestamped records of all opt-in actions and consent
• We comply with the Telephone Consumer Protection Act (TCPA), the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act where applicable, and all other relevant federal and state laws and carrier requirements
Opt-Out Instructions:
• You can cancel SMS notifications at any time by replying "STOP" to any message we send
• After you send "STOP," we will send a final confirmation message, and no further SMS messages will be sent unless you re-opt in
• All opt-out requests are processed immediately, but please allow a short time for all systems to update
Message Frequency & Content:
• Message frequency varies based on your interactions with our business, such as how often you request updates or schedule appointments
• Messages will be directly related to the services you have requested, your mortgage process, or educational content you have agreed to receive
• We do not send promotional SMS content without your specific, prior consent
Help & Support:
• Reply "HELP" for assistance or more information about our SMS program
• You can also contact us at hello@homewitharlena.com for support
• Customer support is generally available during regular business hours in the Pacific Time Zone
Carrier Information:
• Standard message and data rates may apply, depending on your mobile carrier and plan
• Carriers are not liable for delayed or undelivered messages
• Supported carriers typically include major U.S. carriers (such as AT&T, Verizon, T-Mobile) and most regional carriers; availability may vary
SMS Data Protection Statement
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, technology providers, or SMS aggregators, is permitted solely to support the delivery and management of the messaging services you have consented to receive. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties except as necessary to provide the Text Message services. We implement strict data protection measures to safeguard your SMS opt-in information and consent records.
4. Information Sharing & Disclosure
Legal Compliance:
• When required by law, regulation, legal process, or to protect our rights, property, or safety, or that of our clients or others
• In response to valid law enforcement requests, subpoenas, or court orders
Business Transfers:
• In connection with a merger, acquisition, reorganization, or sale of assets involving our business
• In such cases, your data remains protected under the terms of this Privacy Policy or a substantially similar policy, and we will take reasonable steps to ensure continuity of protections
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
5. Data Security
We implement and maintain reasonable security measures to protect your personal information, including:
• Encryption of sensitive data in transit and, where appropriate, at rest
• Secure access controls and authentication mechanisms
• Regular security assessments and updates
• Employee training on data protection and privacy practices
• Breach notification protocols in accordance with applicable laws
• Secure backup systems and disaster recovery procedures
Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information but cannot guarantee absolute security.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to:
• Analyze site traffic and user behavior
• Remember your preferences
• Improve website functionality and user experience
• Measure the effectiveness of our services and communications
You may control cookies through your browser settings. Disabling cookies may limit your ability to use certain features of our website.
7. Your Rights & Choices
Depending on where you live, you may have the right to:
• Access, update, or delete your personal information, subject to legal and contractual limitations
• Opt out of marketing emails by clicking "unsubscribe" in our emails
• Opt out of SMS messages by replying "STOP"
• Request information on how we process your data
• Withdraw consent at any time for future communications
• Lodge a complaint with a supervisory authority if you believe your rights have been violated
To exercise these rights, please contact us using the information in Section 9.
8. Changes to This Privacy Policy
We may update this policy periodically. The latest version will always be posted on this page with the updated effective date.
9. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us using the information provided on our Contact page.
By using our website and services, you consent to this Privacy Policy as updated from time to time.